Oct 28, 2009 0
We’re a design studio. Staffed by designers (and others) who take pride in personal creativity and working with their hands. That said, we work very differently than we did 10 years ago. The difference isn’t a new philosophy or a new way of approaching design or branding. It’s a difference in how we step design concepts out into finished pieces that serve our clients.
Oct 20, 2009 0
As any soon-to-be parent knows, naming is hard work. What some brand managers don’t know is that it’s often plain unnecessary. Take Tully’s coffee, a Seattle chain of Starbucks-like coffee shops. Like Starbucks, they have decided to make up names for things we already have names for. In Tully’s case, the new terms apply to coffee taste rather than cup sizes. Read the rest of this entry »
Oct 20, 2009 0
In researching a piece for SNEWS on how outdoor brands use expedition stories and images to define themselves, I connected with an Australian academic doing work on the ways sporting goods brands incorporate athletes and sponsorships into their marketing. While much of his work relates to brands partnering with professional sports teams, he has an interesting section on surf brands and their use of athletes and imagery. He could just as easily be describing the outdoor market: Read the rest of this entry »
Analytics Plugin created by Jake Ruston's Wordpress Plugins - Powered by Acoustic Guitars and r4 ds.
