Aug 12, 2009 0
Brand Contamination Update
Just got another marketing email from Nau and they seem to have swung back to the old brand identity. Path correction or the left hand not knowing what the right hand is doing?
Aug 4, 2009 0
Brand Contamination
Fresh in my inbox this AM is a marketing email from Nau—or is it from Horny Toad. The lines are beginning to blur. I’ve been waiting to see signs of brand bleed as Horny Toad marketers begin to influence the Nau messaging. The new promotional email is the first hint that this is beginning to happen. Read the rest of this entry »