High Altitude Marketeering

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Marketing myths, missteps and miracles from the outdoor industry and beyond.

Use and Abuse of the Icon

Icons are everywhere. From packaging to advertising, marketers make extensive use of graphic symbols to communicate brand and product attributes.

Do they work? Well, sometimes. Our design firm has a white paper all about it. Read all about the good, the bad and the ugly in “Combating Icon Overload” at brandchannel.com or on the Satellite Design website.

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