High Altitude Marketeering

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Marketing myths, missteps and miracles from the outdoor industry and beyond.

What’s the Frequency Kenji?

Is the outdoor industry ready for online-only workbooks? They’re cheaper than printed workbooks. That’s good. Reps and buyers won’t like it. That’s bad. So far, it’s a tie. Here’s the tie-breaker. Never mind your worries about luddite dealers with no high-speed internet in their stores, at Outdoor Retailer, the premier industry trade show, you can barely send an email, let alone load pagefulls of products. Read the rest of this entry »

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